Meet jennifer,
your next
comms consultant

Fractional Head of Communications & Brand Strategist in Melbourne, Australia

I'm a curious, empathic communications and brand expert who thinks like an engineer. That means I love to solve problems — and I solve them with words.

The most rewarding part? Developing impactful brand, marketing and communications campaigns that deepen engagement and increase understanding — and ultimately, drive better outcomes.

I especially love helping small businesses and scale-up organisations navigate challenging transitions and sensitive stakeholder environments. 

With 18 years’ experience across NYC and Melbourne in the world’s largest PR and brand marketing agencies, as well as in-house roles across enterprise tech, education and a think tank, my expertise is diverse.

But no matter the sector or organisation, my curiosity, rigour and ability to balance the big picture with care drives exceptional outcomes.

I’d love to hear what’s next for your business and find a few problems to solve, together.

Jennifer Weber, brand and communications strategist in Melbourne

Not ready to connect but want to know more about my POV?

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the manifesto

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the manifesto *

CLEAR IS CONFIDENT. CONFIDENT IS HEARD. 

You can’t control how people feel about what you have to say. 

But you can harness clarity to build confidence you are telling the right story at the right time, and bring everyone in your organisation on the journey. 

  • We’re all drowning in auto-tuned AI.

    Shouting louder isn’t enough: your voice has to be heard. And people want to hear real stories, from real people. 

  • Crafting a clear message takes time and effort.

    Meanwhile your competitors have made their move, and your story is absent, or already out of your hands.

  • Teams speaking in different voices, leaders focused only on their own parts of the business?

    Agree on the story before you try to be everywhere, all at once.  

  • Look at your business from every angle, and ask why, why, why.

    That’s how you get something your people can use when you’re not in the room, not just admire once and promptly forget. 

  • Pause now, so you can move at speed in the future.

    Hit go when you have a clear story, confidence it’s the right one, and aligned voices who are ready to be heard. 


 

BRANDS

A selection of the many brands I’ve had the opportunity to work with over the course of my career

Logo of Barilla with red oval background and white text, including the phrase "Dal 1877".
Logo for Britvic soft drinks featuring green and orange text with a leaf and fruit icon.
BMW logo with black outer ring and blue and white quadrants inside
Logo of CA Technologies, a Broadcom company, with a white background, black 'ca' text, and red 'A Broadcom Company' text.
Dow Chemical Company logo in red and white with diamond shape background.
Food Frontier logo with stylized lowercase text in dark blue.
Logo with a red and purple heart symbol, the words "Good Shepherd" in bold black font, and smaller text "Australia New Zealand" underneath.
Heineken logo with green letters and red star on a white background.
Logo for Janison in large green letters with a period, on a white background.
Logo of The Laughing Cow featuring a red, smiling, laughing cow with earrings, and the brand name in red text above
Logo for McCain Foods with orange and black colors featuring a tree, flying birds, and the name 'McCain' in bold black letters.
The Novartis logo in blue text with an abstract flame and exclamation mark symbol in orange and yellow.
The logo of OET, a blue and white lettermark with a circular design element.
Scholastic logo with red background and white text, featuring an open book icon.
Green and white Starbucks logo featuring a stylized siren with long flowing hair, a crown with a star, and a circular background.

get in touch

In Melbourne? Let’s grab a coffee.

Send me a message and tell me what’s on your mind, or book a 30-minute Comms Clarity Call.

I’d love to hear about your latest business challenge.